Microsoft: Putting The “Un” Back In Cool
30 05 2007So the computing division of Microsoft finally comes up with a product that has the potential to reposition the brand as a market leader instead of just the leading developer of bloatware, but the marketing department designs, approves and releases creative that resembles stock video clips for a prescription drug advertisement with copy and voice over as soulless as a stripper’s eyes. Their initial market for Surface is obviously high end hotels like the W that are very concerned with design and “hipness” and this is what they decide to go with? Really?
Likely from the same minds that decided to call the Zune file sharing feature “squirting”.
Perhaps a Google search is in order next time?
I’ll stick with Jeff Han’s preview of the multi touch interface from TED a couple of years ago.
Twice the wow with none of the cringe.
I think M$ is just taking wild stabs to slow the MAC momentum as of late… It looks like Apple is going to beat them to the market if not w/ the iPhone, with Leopard.
Here’s a good post suggesting Multi-touch is going to be Steve’s “Oh…and one more thing…”
For all of their failures at hip/hot/fresh design, at least they are getting the xbox right. Who would have thought that they would be handing Sony their asses? Though really, the xbox’s functionality is the winner, NOT style.
[...] Commenting on my post about Microsoft’s botched marketing initiative for Surface, my friend Angel checks in from Florida and directs me to this post suggesting that multi-touch will be Steve Jobs’ “one more thing” when he does the official introduction of Leopard. [...]
Microsoft Surface, now with more parody!